Doubling ROS for Chocomel in the UK
Dairy giant Friesland Campina asked us to help launch their European superstar drink Chocomel here in the UK.
To do so, we came up with a simple but compelling concept: in a country where chocolate is so often shared, let’s give consumers permission to keep Chocomel all for themselves. Our integrated campaign was seen by 80% of British adults and double ROS.
4.5M
Reach Summer 2022
108%
Increase in base ROAS
80%
of all 18-50 YO reached
LET'S WORK TOGETHER
LET'S WORK TOGETHER