Posed with the challenge of finding the right personality to deliver this message, partnering with Florence Given, a creator always known for her relentless pursuit and promotion of self-expression felt like a no-brainer. Alongside Florence posting to her own channels, we created social ads from her content across the funnel to drive our creative back-to-school consumers to purchase and maximise campaign effectiveness. As well as delivering incredible metrics, sentiment analysis was overwhelmingly positive for the campaign as a whole.